Cannabis PR Success Starts with Strategy

When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to renovate or build a house, you work with someone to develop and approve a floor plan, establish a budget, and a coordinate a construction schedule. And when you get a loan for a car, you agree to regular payments that suit your budget. In order to accomplish a goal, you need a plan, schedule, and budget. These are the same essential elements of an effective public relations (PR) strategy. To get you in a strategic cannabis PR mindset, check out Judy’s recent article for MG Magazine.

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How to Write a Press Release

In her most recent article for MG Magazine, Judy discusses a must-have in your PR toolkit: a well-written press release. Press releases are a mainstay of company communications and serve an excellent purpose.

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What Is PR and Why Do I Need It?

In this article for MG Magazine, Judy Campbell answers a common question in the cannabis industry: What is PR and why do I need it? As a cannabis business owner, someone along the way has likely told you to invest in PR. There’s a reason PR keeps coming up. It’s a powerful business growth and awareness tool.

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Street Art Blossoms In Bend

Cascade Arts & Entertainment highlights Judy Campbell’s lit mural as part of the City of Bend’s street art program.

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Hiring a public relations agency might be the perfect next step for your cannabis business

In this Culture Magazine article about the importance of PR agencies in the cannabis space, Campbell founder Judy Campbell discusses the importance of staying ahead of the news and trends in the industry to ensure brand relevance. She also shares tips on what to look for in a PR agency, and how to get the timing right.

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Central Oregon Cannabis Leaders Celebrate Cannabis

Cannabis Business Times picked up our announcement of the first industry organization dedicated to cannabis businesses in Central Oregon.

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Industry Group Forming Around Central Oregon Cannabis

The Bend Bulletin gives insight into the team that created the first cannabis industry organization in Central Oregon, including Campbell founder Judy Campbell.

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Inside The Normalization Of Cannabis Marketing

PR Week highlights Campbell’s PR role with cannabis MSO (multi-state operator), Grown Rogue. One of the key PR objectives is to broaden the brand message to include mainstream moms and baby boomers who see cannabis as a healthy alternative to that glass of wine or hard alcohol.

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Interview with an artist Judy Campbell does PR by day, visual art by night

The Bend Bulletin takes a look at the artistic side of Judy Campbell, who created a steel and lights mural that resides permanently in downtown Bend’s Tin Pan Alley art collection.

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