CRAFT BEER PR
We provide a wide range of services.
We are honored to represent some of the best craft breweries, beer growlers and beer festivals in the country. We’d love to help your brand get the coverage it deserves, too!
How do we do it?
We have long-standing relationships with some of the top beer and beverage writers in the country at a wide range of media outlets. We reach out to them on a regular basis with client news and creative story angles, and after all these years, the media also calls us when they have a seasonal or specialty beer story they’re working on and want to know what our brewery clients are up to. We make sure your beer and information about your unique brewery get in front of the right people for a wide range of media coverage. Ask us to design a program for your brewery!
As the craft beer industry grows, it has become increasingly competitive. Smart breweries know that in order to win hearts, mouths and minds, and coveted shelf space, it is critical to garner media coverage in top magazines, beer blogs and other online platforms. But many breweries, experts at crafting beer, don’t know the first thing about crafting a press release or writing a bylined article for placement in consumer and beer industry media outlets. This is where Campbell comes in. Veterans in the craft beer PR space, Campbell knows how to take your delicious beer, find or develop interesting story angles about your team, brewery, brewing process, ingredients and align these to coincide with emerging industry trends, seasonal holidays and more. Then we package the stories – sometimes with samples of your brews, and ship or deliver them to the right media at the right time.