Campbell Consulting
Digital PR firm serving emerging businesses in the Pacific Northwest, California and across the country.
What we do
Our experienced staff assists national clients as well as energetic start-ups with:
• PR Strategy and Planning
• Media Relations
• Social Media Strategy, Page Creation and Content
• Article Writing and Content Development
• Media Training, Speaking Engagement proposals
• Award Research and Application Process
• Crisis Communications and Key Message Development
• Press Conferences, Media Events, Partnerships and Promotions
Modern, Multi-Channel Public Relations
The lines between public relations and consumer communications have blurred, which is why we develop strategies that blend the best of both worlds and create high-impact, comprehensive outreach campaigns. We identify the most influential media in your category and develop strategies for engaging them with your brand, a technique that results in valuable backlinks from relevant, reputable online publications, improves your reputation, builds your site authority, improves your search ranking, and drives a higher volume of organic traffic to your website. Not only does our team handle this and all of your media communications, but we also help you develop meaningful relationships with the media who matter most to you and your customers.
Trade Show Support
As much as you’d love to be available to speak with journalists at your next trade show, you know you’re going to be slammed with sales appointments. Campbell Consulting steps in on behalf of our clients weeks in advance of top trade shows and media events to schedule media appointments and brainstorm the best ways to engage media and capture their attention. From product demonstrations to fun, social events and outings, we help our clients forge meaningful relationships with key media contacts most relevant to your brand. Take a look at our case studies section to see how we build effective working relationships with the most influential members of the media.
Digital Media
The internet is where your brand’s reputation is made. Our expert communicators know how to navigate the digital landscape, ensuring that your messaging is compelling, consistent and helping you reach your sales marketing goals. We keep up with the continual changes in the digital space, craft content marketing strategies, focus on content development for blogs, pitch your experts as guest columnists and bloggers, design creative and engaging digital campaigns, and develop an affordable paid advertising strategy, all to drive online traffic to your site.
Content Development
Newsletters, blogs, white papers, social media, bylined articles, speaking engagement proposals, press releases, media alerts; we have expertise in creating all types of content that will drive organic traffic to your website, help define your brand and connect you with your audiences. Creative content development is one of our core strengths, so if content marketing keeps getting pushed down your list of priorities, turn to Campbell Consulting to help you achieve your online objectives.
Media Events
Hosting events for key media is a powerful method for enhancing perceptions of your brand, products or services. The team members at Campbell Consulting are experts in brainstorming impactful functions, confirming media attendance, and cooking up creative ways to engage them with your business. Whether it’s demonstrations of your product or service in memorable locations that forge meaningful connections with the media, introducing clients to relevant VIPs at small media events or holding press conferences, we’ve planned and hosted successful media events for clients of every size.
Media Training
Getting the media’s attention is great…when you’re ready for it. But being contacted by the media when you’re not prepared to answer their questions is stressful and, in a worst-case scenario, counterproductive. We will work with you to make sure you and everyone on your team understands your key brand messages and knows how to turn every media contact into a brand-building opportunity. We’ll help identify your spokespeople and prepare them with on-camera training, constructive feedback and professional tips. Our experience as journalists makes us experts in these practice interview scenarios, so you’ll be ready for the real thing.
What sets us apart?
Although we are an independent agency, we operate like true partners – as close to having an in-house PR staff on your marketing team as possible. We also get that everything we do must contribute to the profitability of your company and pride ourselves on doing just that. We hear this time and again from our clients – that we are part of the team, attending marketing and sales meetings, employee and company events, trade shows, etc. – all of the things that help us integrate into your culture and your company and in turn help us perform as valuable members of your team.
Because your customers are always-on and are interacting directly with your brand in real-time, all the time, our social media management team is always listening and ready to respond.
For any craft beer, cannabis, software, technology or lifestyle brand, public relations needs to be a core element of your content marketing strategy. Writing and distributing press releases, creating custom articles for placement in trade and marketing publications, developing thoughtful anchor content pieces such as blog posts, ebooks, white papers and original research – all of these strategies help position you as a leader in your space, connect you with your customers, and drive traffic to your physical and digital properties.
If this sounds like the solution you’ve been waiting for, please contact us and we’ll set up an introductory consultation call. We look forward to hearing from you.
Results
Who we've worked with
We have worked with some of the Best companies in the Northwest, including those in craft beer, food and beverage, the outdoor industry, sports, real estate development, travel and hospitality. Here is a sampling of current and past clients with whom we’ve had the pleasure of working.
By Industry:
Craft Beer
21st Amendment Brewery
Bend Brewfest
Breakside Brewery
Deschutes Brewery
pFriem Family Brewers
Reuben’s Brews
Sasquatch Brewing Co.
The Little Woody Beer Festival
Cannabis
Acreage, Oregon launch
CannabizTeam
Capitol Analysis
Garden of Eden
Gas House
InSpire Transpiration Systems
Mammoth Distribution
PureGreen
Root Engineers
Thompson Duke Industrial
VJ Scientific
Tourism, Hospitality, Real Estate Development
Black Butte Ranch
Brooks Resources Corporation
Discovery West
Eagle Crest Resort
Mt. Bachelor Village Resort
North Rim
NorthWest Crossing
Old Mill District
Running Y Ranch Resort
Tetherow Resort
Visit Bend
Sports & Fitness
Airwalk
Nike
Leadman Triathlon
U.S. Beard and Mustache Championships
Oregon Senior Games
Food & Beverage
Food and Beverage
DrinkTanks
Hydro Flask
Oregon Chai
Proud Members Of:
About
Campbell Consulting is a dynamic digital PR agency powered by an experienced team of public relations pros, former journalists, digital marketers and social media experts. Founded by Judy Campbell, the company has served a growing list of clients throughout the Pacific Northwest, California, and across the country.
Prior to starting Campbell, Judy was at Nike in the Corporate Communications department. As International Corporate Communications Manager she assisted Nike’s Marketing Directors around the globe with communications plans for events such as the Olympics, FIFA World Championships, Track and Field Championships, the French Open and more. She coordinated interviews with top athletes for international media. Before that she was in International Human Resources at Nike, and assisted with the company’s hiring needs when it relocated from Germany to The Netherlands.
Judy Campbell, President and Founder
The Team
Public Relations has evolved, and our capabilities have evolved to match.
Your differentiators and strengths drive our high-impact PR and content strategies, helping us generate regional, national and international exposure that makes you stand out from the crowd. Our services include multi-channel media relations, content development, digital media management, media events and media training, crisis management and trade show support.
Your brand story needs to be told. Our team is here to help you tell it through our key media relationships and trusted influencers, helping your company grow and establish category leadership. Based in beautiful Bend, Oregon, we work with clients across the globe and are energized each day by helping companies grow organically through PR and digital media.