Campbell Consulting Group Positions X-ray Technology Firm, VJ Scientific Inc., as a Strong Decontamination Solution Provider for the Global Cannabis Market
At A Glance
With years of PR and thought leadership positioning experience in the cannabis industry and beyond, Campbell Consulting was the PR partner of choice to assist in positioning VJ Scientific as an innovator and leader in the cannabis space.
Key Tactics
- PR Outreach – Press Releases, Pitching, Media List Development
- In-person Media Moments Media Training, MJBizCon Booth Activations
- Asset Creation – Press Kit, Contributed Article Topics
Results
- 14 Pieces of Earned Original Media
- Total Reach of 72M UMV
- Feature Article in Forbes
Background
VJ Group, a Massachusetts-based global provider of high-tech X-ray solutions, saw the opportunity to enter the growing cannabis industry. It founded a new division, VJ Scientific Inc., to address this market by providing cannabis cultivators with cutting-edge X-ray technology for eliminating mold, mildew, and bacteria from cannabis flower.
In 2021, the company developed its first system, dubbed the CX-1000™, with significant IP and distinct advantages over competitive technology in the space. VJS was eager to enter this extremely competitive niche market with the launch of its new product at MJBizCon, the largest cannabis tradeshow in the world, in November of 2022.
Challenge
Competitors with similar offerings entered the market early on and had established strong relationships and substantial market share. To make the biggest impact possible, MJBizCon was the ideal platform to launch its brand and product. However, as a new market entrant at the largest tradeshow in cannabis, it would be difficult for VJ Scientific to gain visibility, build brand awareness, and make valuable industry connections with limited time at hand.
Solution
VJ Scientific’s solution was to hire Campbell to handle their launch. Leveraging industry knowledge, connections, and the expertise of our team, Campbell Consulting Group:
- Pitched the VJ Scientific story to national business media, immediately landing an impactful article in Forbes.
- Successfully introduced VJ Scientific and the CX-1000 to media and cannabis industry leaders before, and during, MJBizCon 2022.
- Generated positive media mentions and articles about VJ Scientific and the CX-1000 to foster interest in the company and its services to drive sales.
- Helped to position the CX-1000 as the best cannabis irradiation product available, setting VJS up for success for ongoing sales and future product launches.
“Without Campbell our launch would have been lackluster. We needed something BIG to catch the attention of our target audience. They delivered results almost immediately with a spotlight article in Forbes. I have never seen a website go from zero activity to a frenzy of new visits, social activity, and even several leads, within the first month of launching a website or brand.”
Would you like to start a project with us?
If you don’t have the budget for an ongoing monthly retainer for PR services, but are interested in announcing a new brand, getting attention for a big event, or even launching a new brewery, please contact us to learn about our launch packages. We’d love to put our decades of expertise to work for you.