When you have a job to do, there is typically a set of tools you need to get the job done right. The same came be said for PR. In Judy’s previous article for MG Magazine, she discussed the importance of carefully selecting your PR tactics to support overall marketing and business goals, and how a PR program (the selected tactics) should maintain consistency and reinforce the bigger picture plan. But what are the tactics, or tools, available to choose from? Learn more by reading Judy’s latest article.