When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to renovate or build a house, you work with someone to develop and approve a floor plan, establish a budget, and a coordinate a construction schedule. And when you get a loan for a car, you agree to regular payments that suit your budget. In order to accomplish a goal, you need a plan, schedule, and budget. These are the same essential elements of an effective public relations (PR) strategy. To get you in a strategic cannabis PR mindset, check out Judy’s recent article for MG Magazine.