At the outset of legalization, media outlets persistently sought news from cannabis companies. Now, the burgeoning industry offers plenty of sources with interesting content that easily can fill the pages of magazines. Industry members find landing stories, feature articles, or even a product mention increasingly challenging. Companies now need to be media-savvy and, most of …
When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to renovate or build a house, you work with someone to develop and approve a floor plan, establish a budget, and a coordinate a construction schedule. And when you get a loan …
In her most recent article for MG Magazine, Judy discusses a must-have in your PR toolkit: a well-written press release. Press releases are a mainstay of company communications and serve an excellent purpose. Check Out The Article
In this Culture Magazine article about the importance of PR agencies in the cannabis space, Campbell founder Judy Campbell discusses the importance of staying ahead of the news and trends in the industry to ensure brand relevance. She also shares tips on what to look for in a PR agency, and how to get the …
Cannabis Business Times picked up our announcement of the first industry organization dedicated to cannabis businesses in Central Oregon.
The Bend Bulletin gives insight into the team that created the first cannabis industry organization in Central Oregon, including Campbell founder Judy Campbell. Check out the article
PR Week highlights Campbell’s PR role with cannabis MSO (multi-state operator), Grown Rogue. One of the key PR objectives is to broaden the brand message to include mainstream moms and baby boomers who see cannabis as a healthy alternative to that glass of wine or hard alcohol. Check out the article