Cannabis

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Want Media Attention? Be Newsworthy

At the outset of legalization, media outlets persistently sought news from cannabis companies. Now, the burgeoning industry offers plenty of sources with interesting content that easily can fill the pages of magazines. Industry members find landing stories, feature articles, or even a product mention increasingly challenging. Companies now need to be media-savvy and, most of …

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Hiring a public relations agency might be the perfect next step for your cannabis business

In this Culture Magazine article about the importance of PR agencies in the cannabis space, Campbell founder Judy Campbell discusses the importance of staying ahead of the news and trends in the industry to ensure brand relevance. She also shares tips on what to look for in a PR agency, and how to get the …

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