At the outset of legalization, media outlets persistently sought news from cannabis companies. Now, the burgeoning industry offers plenty of sources with interesting content that easily can fill the pages of magazines. Industry members find landing stories, feature articles, or even a product mention increasingly challenging. Companies now need to be media-savvy and, most of …
When you have a job to do, there is typically a set of tools you need to get the job done right. The same came be said for PR. In Judy’s previous article for MG Magazine, she discussed the importance of carefully selecting your PR tactics to support overall marketing and business goals, and how …
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When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to renovate or build a house, you work with someone to develop and approve a floor plan, establish a budget, and a coordinate a construction schedule. And when you get a loan …
In her most recent article for MG Magazine, Judy discusses a must-have in your PR toolkit: a well-written press release. Press releases are a mainstay of company communications and serve an excellent purpose. Check Out The Article