At the outset of legalization, media outlets persistently sought news from cannabis companies. Now, the burgeoning industry offers plenty of sources with interesting content that easily can fill the pages of magazines. Industry members find landing stories, feature articles, or even a product mention increasingly challenging. Companies now need to be media-savvy and, most of …
When you have a job to do, there is typically a set of tools you need to get the job done right. The same came be said for PR. In Judy’s previous article for MG Magazine, she discussed the importance of carefully selecting your PR tactics to support overall marketing and business goals, and how …
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When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to renovate or build a house, you work with someone to develop and approve a floor plan, establish a budget, and a coordinate a construction schedule. And when you get a loan …
In her most recent article for MG Magazine, Judy discusses a must-have in your PR toolkit: a well-written press release. Press releases are a mainstay of company communications and serve an excellent purpose. Check Out The Article
In this article for MG Magazine, Judy Campbell answers a common question in the cannabis industry: What is PR and why do I need it? As a cannabis business owner, someone along the way has likely told you to invest in PR. There’s a reason PR keeps coming up. It’s a powerful business growth and …
Cascade Arts & Entertainment highlights Judy Campbell’s lit mural as part of the City of Bend’s street art program. Street Art Blossoms in Bend
In this Culture Magazine article about the importance of PR agencies in the cannabis space, Campbell founder Judy Campbell discusses the importance of staying ahead of the news and trends in the industry to ensure brand relevance. She also shares tips on what to look for in a PR agency, and how to get the …
The Bend Bulletin gives insight into the team that created the first cannabis industry organization in Central Oregon, including Campbell founder Judy Campbell. Check out the article
PR Week highlights Campbell’s PR role with cannabis MSO (multi-state operator), Grown Rogue. One of the key PR objectives is to broaden the brand message to include mainstream moms and baby boomers who see cannabis as a healthy alternative to that glass of wine or hard alcohol. Check out the article
The Bend Bulletin takes a look at the artistic side of Judy Campbell, who created a steel and lights mural that resides permanently in downtown Bend’s Tin Pan Alley art collection. Check Out The Article